Leo Burnett has released its 35th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions.
Listed at number 8, CHEP and Samsung’s ‘Flipvertising’ make an appearance, again having had a good showing at Spikes and Clio Awards.
‘The First Digital Nation’ from The Monkeys and for The Government of Tuvalu features at number 10, again off the back of an impressive performance at D&AD.
For the third year, Leo Burnett global chief creative officer Chaka Sobhani curated Leo’s list, representing top work from Publicis Groupe and the ad industry at large. Sobhani continues the decades-old tradition that has achieved nearly 90% accuracy in predicting winners.
The annual Cannes Predictions list is compiled from a yearlong evaluation of work that reflects global industry trends. The first of the Cannes Lion award ceremonies will kick off next week, on the 19th of June.