Lisa Fedyszyn, executive creative director at Special is representing New Zealand on the Cannes Health & Wellness Lions jury. Fedyszyn, along with most of the other NZ and Australian jurors writes exclusively for CB.
I’m excited to report for CB on the big trends this year in Cannes.
1. A tiny bag for jurors phones to live in while we judge.
Respectful, adorable and fashion.
2. A thoughtful, focused and openminded jury that represents almost every continent. (Come on Antarctica, where you at?) Guided by an incredible and patient leader, Mel Routhier.
3. The standout trend seen through the work was creative that solves the rise of sexually transmitted diseases in over 65s. Unsurprisingly it was all wonderfully surprising.