(Pictured: Brigid Alkema, CCO of Clemenger BBDO Wellington receiving the Grand Prix on behalf of Colenso BBDO)
Colenso BBDO has been awarded with the Cannes Radio & Audio Lions Grand Prix at a ceremony in Cannes.
The agency has won the Grand Prix for its Skinny ‘Phone It In’ campaign, which includes three executions ‘Strip Club’, ‘Lawyer’ and ‘Ad Agency’. The agency also picked up one Silver Lion and one Bronze Lion for Skinny ‘Phone It In’.
The campaign enabled New Zealanders to call a free phone number and record the brand’s radio ads. The radio scripts were printed across the country in out of home placements, with each one reminding Kiwis of Skinny’s low, low prices. Over 2500 people called and recorded ads for free, generating over 22hrs of content for the brand.
Says Ally Young, brand lead, Skinny: “This is an incredible moment for us as a brand. We’re so delighted that our commitment to creativity, which our customers love, has also been loved by the global industry. The business results off the back of Phone It In also speak for themselves. Thank you to all who worked on this piece of work.”
Says Angela Watson, managing director, Colenso BBDO: “A Grand Prix at Cannes is the icing on the cake after five pencils at D&AD, and we’re honoured to continue the legacy of Colenso creating work that makes the world stop and take notice. Skinny Phone It In is testament to the power of a simple idea executed beautifully. Congrats to everyone who touched this idea and contributed to making it the best it can be, especially our epic clients at Skinny & Spark.”
Says Si Vicars, chief creative officer, Colenso BBDO: “A Cannes Grand Prix is the highest of highs. We felt this high in 2016 with Brewtroleum, and we’re so proud to repeat the feat. Ideas like Phone It In don’t get made by a creative department, they get made by a collective of people too excited to stop. This is a moment for all those people – from client side to all the agencies involved – to celebrate wildly.”
Play the Strip Club spot:
Play the Lawyer spot:
Play the Ad Agency spot:
Play the Phone It In spot: